Title: Making Telly Even Better
Dir: Damien Shatford
Prod: The Sweet Shop
A series of 3 ads in which Jaguar shows the lightness of the new Jaguar FX by using their usual comedy tone. We used different items and situations to describe this: 5.000 golf balls, a giant business man (The Mountain in Game of Thrones) and hundreds business books.
The key aspect of the project was to represent Jaguar's elegance and high-end look in an imaginary lab where they test their new cars. For this reason we decided to design and build from scratch all our action props. The challenge was to create a slick looking objects that could also be functional working machines to offer total creative freedom during the shoot.